商業房地產項目前期策劃方案

1、1目錄中文摘要…………………………………………………………………5第一章第一章市場分析市場分析....................................................................................5一、宏觀環境因素分析......................................................................71.1某經濟現

2、狀及發展趨向分析..................................................7二、某房地產市場分析......................................................................92.1某市房地產現狀及趨向分析..................................................92.2某房地產市場供求分析.

3、.......................................................102.3房地產市場價格分析............................................................112.4房地產市場空置簡析............................................................122.5各區房地產市場特點及趨勢

4、................................................12三、項目提案的原則及思路............................................................16四、商用物業發展的要點分析........................................................174.1商用物業的類型...............

5、.....................................................174.2商用物業的特征....................................................................18五、廣州商用物業的發展軌跡........................................................21六、某市商業環境分析....

6、................................................................226.1商業布局總體分布................................................................226.2主要商業物業競爭格局分析................................................236.32001年2002

7、年某市商用物業銷售市場的簡析.................246.4現階段商用物業銷售市場的總結........................................266.5商用物業市場的發展趨勢分析............................................283四、項目的資源整合........................................................

8、................504.1與城市規劃前景的整合........................................................504.2與商業發展最高經營業態的整合........................................524.3與商業經營功能的整合........................................................524

9、.4與步行街文化的整合............................................................534.5與旅游資源的整合................................................................534.6與電子商務資源的整合........................................................5

10、34.7與事件營銷策略的整合........................................................54五、項目SWOT分析..........................................................................555.1總表.........................................................

11、...............................555.2項目優勢分析（S）..............................................................565.3項目劣勢分析（W）............................................................595.4項目機會分析（O）.........................

12、....................................615.5項目威脅分析（T）..............................................................63第三章第三章競爭對手分析競爭對手分析..........................................................................66一、概述........

13、....................................................................................662.1區位因素（商圈因素）.......................................................672.2產品因素（規模因素）...................................................

14、.....682.3經營因素（經營定位）........................................................69三、主要的競爭對手分析................................................................703.1五星商業街.........................................................